Reno-Tahoe Skier's & Boarder's
Winter Vacation Guide

The Skier's & Boarder's Winter Vacation Guide is circulated nationally as the main fulfillment piece to the SSMC's (Sierra Ski Marketing Council) multi-million dollar national advertising campaign.

The SSMC is a consortium of Lake Tahoe Convention & Visitors Bureaus and the Ski Lake Tahoe group. Supported by the region’s major snowsports resorts and tourism organizations, SMMC’s multi-million dollar national advertising campaign focuses on the unique winter ski and snowboard vacation experiences available around Reno/Lake Tahoe.

The vacation guide is designed to provide all the specific information that snowsports enthusiasts need to plan a winter visit to the Reno/Tahoe region.

This beautiful four-color magazine is designed to do one thing: invite snow sport enthusiasts from around the world to vacation here in the Sierra.

Circulation: 130,000. Printed in August.

Click here to view the guide online.